One evening, at a work-related event, I was tweeting on behalf of my (former and very large) company. As the night wore on (and I had a beverage or two), I closed my Twitter app with the knowledge that Twitter and booze don’t mix and I didn’t want to accidentally tweet from the wrong account.
Later, while sitting in a booth with a bunch of co-workers, I turned to chat with someone and turned back around to see my boss and another co-worker laughing maniacally while quickly sliding my iPhone back to me.
Immediately I knew what happened. I was a victim of "Poopin’." Only, really, the corporate account was the actual victim.
I quickly deleted the tweet while my boss and co-workers looked on, a mix of absolute horror and sheer amusement on their faces. I tried to spin it. “We’re a health company! We should encourage colon health!” And “But everyone poops! There’s a book about it!” Some of us laughed. Some of us panicked. Some kept drinking their glasses of sauvignon blanc and hoped for the best.
Deleting something from the internet, as most of us know, doesn’t really work. Screenshots had been captured. Emails had been sent. And even after many months, I would still get asked from random people across the company, “So what happened that night?” It was usually met with a knowing look or a wink. “Oh, you mean poopin’?” I’d reply back and then provide a vague, non-incriminating version of the story.
So, kids? This is why you always check which account you are tweeting from before hitting “send.” And if you mess up? Be awesome like the Red Cross/Dogfish Head.